Welcome to our webinar series especially for insights businesses. Using real-world examples, each webinar gives you practical, actionable ways to win more clients.
Webinars currently available:
Using AI to support marketing and sales workflows
Are you spending too much time on sales and marketing admin – And not enough on having valuable conversations with potential clients?
Learn how to use AI to streamline the work that surrounds business development, so you can create more consistent marketing, reduce repetitive tasks and free up time to focus on winning and servicing clients.
You’ll leave with:
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A decision framework for what to automate and what needs a human touch.
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A list of useful prompts for LinkedIn, emails, and meeting prep.
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A simple process for reviewing and refining AI-generated content, so it sounds right for your business.
Turning attention into inbound leads
You might be getting noticed – But are you turning that attention into a steady flow of potential clients?
Learn how to turn your expertise and visibility into a system that generates enquiries - So your marketing doesn't just build awareness, but creates opportunities for new business.
You’ll leave with:
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A practical framework for using thought leadership and case studies to attract the right prospects.
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Ideas for lead magnets, scorecards and landing pages that turn interest into identifiable leads.
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A clearer understanding of which types of calls to action move prospects from consuming your content, to starting a conversation.
Sales outreach that wins meetings
Sending out more and more messages - But not having more sales conversations? If your outreach isn't targeted, relevant and consistent, it won’t deliver new clients.
Learn how to build a more effective LinkedIn and email outreach process that gets your business in front of the right prospects - And gives them a reason to start a conversation.
You’ll leave with:
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A method for identifying and prioritizing your best-fit prospects.
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A framework for LinkedIn and email outreach messages that feel personalized, not spammy.
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A follow-up sequence that keeps momentum going without feeling pushy.
Package options:
Playbooks Access
You join the live online webinars to learn practical, proven frameworks for marketing and sales in the insights space. Plus an interactive Q&A, lifetime access to recordings and templates you can use right away. It's perfect for individuals or small teams who want practical strategies they can implement themselves.
Playbooks Plus
You get everything in Playbooks Access, plus a private one-hour implementation session after each webinar. In these sessions, we'll translate each playbook into a plan for your business. You'll leave with a prioritized action plan, clear recommendations on what to implement first, and confidence you're applying each playbook the right way.
Playbooks Accelerator
You get everything in Playbooks Access, plus 2.5 hour implementation workshops with your leadership / commercial teams. In these workshops (one for each webinar topic), we'll work together to adapt each playbook to your business. You’ll leave with the team-aligned on the implementation blueprint, with clear priorities, owners and next steps - Plus defined success measures to track progress and maintain momentum.